A Bathroom Advertising Business
By Eric Hammer
There was a time not too long ago when certain places were
simply considered off limits to advertising. However, with the
recent explosion of companies offering bathroom
advertising services, it seems that the number of spaces where
advertising doesn't appear is forever shrinking.
Yes, it really is a craptabulous business model - people who
are sitting in the john are captive audiences and if they didn't
bring a newspaper with them, what else are they going to look
at besides the bathroom advertising? The graffiti? The offers
to "call me for a good time?"
Seriously, people actually do retain what they see in the
john and there are a handful of companies that specialize in
what are known as "indoor billboards," ads that appear
in bathrooms and other indoor locations as opposed to outside.
You can make a decent living doing it as well, though more often
than not, it's part of a larger advertising agency rather than
a bathroom advertising agency exclusively.
How Much Can You Make?
The amount you can make is really up to you. You'd be creating
a business and promoting it where you basically act as the middle
man between the company that wants to sell ad in their bathrooms
and the company that wants to purchase that advertising.
Ways to Make More | Related Opportunities
Given that bathroom advertising is a niche market, it makes
sense to expand. Most people who are interested in starting an
advertising agency do more than just offering this one niche.
You could also offer creative services to create the ads that
are needed and you could of course arrange for other types of
advertising beside bathroom advertising.
Or, if you want to go a more traditional route, you could
always become an advertising executive selling ordinary types
of ads or billboard space outdoors where it's much more commonly
accepted than in the toilet.
Qualifications / Requirements
There are no formal requirements to start a bathroom advertising
business however you do need to know something about advertising
and how to get contracts for the jobs that you want to do. You'll
need to find the companies that want to sell advertising space
and the ones that want to buy them after all.
It also helps to have some more traditional advertising experience
if you want to get a business off the ground in this specialized
Start by working for a traditional advertising agency so that
you get an idea of how the market works and what's involved.
Then, look into the bathroom advertising niche and start your
own company selling such ads.
Check out these helpful resources to learn more about bathroom
Billboard Advertising Association - A trade group for those
engaged in the business of bathroom advertising and other kinds
of indoor ads.