How to Sell eBooks Using Affiliates

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I have to admit that although this page on how to sell eBooks is based in part on my experience, I am not an expert. I do write and sell e-books, but that part of our business generates only about $1,000 monthly at the moment. Even that requires selling several different ebooks that I've written.

Still, I do know the process, and you might do better on the marketing end than I do. This particular page is about how to sell e-books using affiliates. I recall the first time I marketed my "Secrets Package" of e-books. I offered a 50% commission, and the publisher of a newsletter about mind power promoted it, generating about 25 sales in less than two weeks. That was exciting.

Ebooks, once they are written and for sale, have no real cost to produce. That means you can afford to offer 50% or even 75% of the sale to those who send you leads. They are almost always sales you would not otherwise have made, so even if you only net a few dollars from each you have boosted your profits. And it is that high commission that attracts affiliates, at least at first (you also have to have a sales page that converts well, so your affiliates do well by sending traffic your way).

It has become easier than ever to sell ebooks using affiliates, thanks to services like ClickBank. At the moment, for example, it costs about $50 to set up an account on ClickBank to sell your ebook (it costs nothing for affiliates to sign up to promote the products there). They sell your e-books for a small fee, meaning you don't need to get a vendors credit card account. They even deal with refunds if you are out of town or away from email. And most importantly, they have over 100,000 active affiliates who can choose to promote your ebooks.

Now, the point of focusing on affiliates is that a good affiliate can sell hundred of your books for you, and even a whole bunch of affiliates selling a few each can add up to a lot of sales (I have had at least 60 affiliates sell my books for me over the years). To attract affiliates, you need to:

1. Offer a good commission. This means you need a decent price to start with. 50% percent of $5 won't motivate good affiliates. Aim for a minimum of $15 or so to get affiliates signed up.

2. Write good sales page. Study marketing (Chapter 7 of You Aren't Supposed to Know - A Book Of Secrets covers Hypnotic Sales Writing), because if you don't have at least a .5% conversion rate (1 of every 200 visitors buying your book), affiliates will not keep promoting it.

3. Avoid newsletters and other distractions. A free sample or newsletter is a great idea normally. It gives you many opportunities to convince a visitors to buy your book. But affiliates worry about getting credit for the sale, which become less likely the longer it takes their referred visitor to buy, since cookies may be cleared from computers and some systems keep track for only 30 days. So if you want affiliate sales as your primary strategy, consider keeping the page a straight sales pitch.

How Much Can You Make?

As mentioned, I am a small-timer in the e-book marketplace. But there are some who have made hundreds of thousands of dollars annually. Beyond the claims there is the evidence of the statistics at ClickBank. You see, I also promote other people products for a commission, and I have access to the conversion rate (the rate at which visitors choose to buy) of the books I recommend. One in particular, a well-known internet marketer, has a book that sells to 4% of the visitors I send. That may not seem too high, but if I could do that with my books, I would be doing close to $80,000 annually without one additional visitor--and I know this guy gets far more traffic than myself.

Ways to Make More | Related Opportunities | Tips

Experiment with prices. When I raised the price of my Secrets Package (no longer for sale) from $17 to $27, it sold at about the same rate, so I started making more money.

Find a site with a big mailing list that is very relevant to your product, and ask the publisher to promote it. Always offer at least 50% commission. On a $17 ebook that means you'll each get about $7.30 after fees (based on ClickBank sales), and the right newsletter can sell 300 books for you in a day or two.

Offer something of real value. Many marketers out there are repackaging poorly-written articles into ebooks and selling them. Refund rates will be high and you won't feel good about what you're doing if you take that course (not that there is something wrong with using other people's articles for a book, but use good ones that are truly helpful or entertaining to the customer).

Note: You can call them eBooks, e-books or ebooks--the proper name is not yet a settled issue.

Qualifications / Requirements

There are ways to sell ebooks without a website or blog, but you'll need one or the other to sell ebooks using affiliates.

First Steps

1. Get a PDF converter that can make a PDF e-book (the most common format) out of whatever word processing program you use. There is a link to a free one in the resource section below.

2. Write a useful book-- a subject for another page, but it can be researched and written in under a month for most topics.

3. Upload it to your website or blog (there are simple tutorials online if you are not sure how to do this).

4. Study marketing a bit and create a sales page.

5. Set up a download page.

6. Open an account with a processor or e-book seller (I use ClickBank). Put their order button on your sales page, and set it up so the buyer is sent to the download page upon completion of the purchase (you'll be walked through the process). Test the ordering process using the system provided or by buying your own book if necessary.

7. Start promoting the book to those who might sell it for you (owners of relevant newsletters, blogs and websites).

Resources

ClickBank.com - This is the service I use to sell my ebooks.

http://www.999articles.com - This is where I sell You Can Make Money Writing, which has some information in it about ebooks, and is an example of a basic sales page (it could be much better, but I'm no copywriting whiz).

Thank You Page - Example of a download page, which buyers are sent to after paying by credit card. Of course, since you're there, get a free copy of a little ebook I used to sell for $3 on 99reports.com.

http://www.cutepdf.com - Get a free PDF converter here; much easier to use than Adobe products.


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