Try Ad Exchanges
One of dozens of strategies listed and linked to here:
How to Make More Money
From Your Business
By Steve Gillman
Arranging for ad exchanges is a way to lower the costs of
advertising and--of course--to make more money from your business
by getting new customers. There isn't anything terribly complicated
about the basic idea. You just make a trade with non-competing
complementary businesses. They put your ads in their mailings
and you put theirs in yours.
Of course, in practice, ad exchanges can get a little more
complicated that that. For example, suppose you are mailing out
monthly bills to 2,200 customers and your exchange partner has
only 350 mailings going out each month? In that case, to be fair,
he should include your ads for six months for every month that
you include his. The math will never be exact, but you should
look for a reasonably equitable deal.
What if you don't do mailings to customers? There are other
ways to trade ad distribution. A flower shop and a gift shop,
for example, could each give the other a stack of 500 flyers
to be put on the counter or given to each customer. A plumber
and a handyman could each carry the business cards of the other
and agree to hand them out to customers who might need those
Of course you want to do this only with non-competing businesses.
You also will usually do it with those that have complementary
products or services. It doesn't make much sense for the plumber
to be handing out cards or ads for a comic book store. The point
for both of you is to get the ads in the hands of people who
are likely customers.
On the other hand, if the services or products are universal
enough, they don't have to be in any way related. Almost everyone
goes out to eat once in a while, for example, and almost everyone
needs car repairs at times, so a stack of coupons for a sandwich
shop at the auto repair garage, and some ads on the counter at
a restaurant for auto repair, might not be such a bad idea. Of
course exchanging the auto repair ads with an oil change company
is probably better.
Finally, it should be noted that this is one of the most cost
effective ways to advertise. You can print coupon flyers for
about 5 cents each, but then it costs you another 55 cents to
put them in an envelope and mail them, or perhaps 20 cents if
you use one of those ad-package mailing services. But with an
exchange you pay nothing beyond the 5 cents. Think of it this
way: with some time and effort to arrange the exchanges, you
can get your ads to four-to-ten times as many potential customers
with the same budget.
If you liked this page please let others know with one of
Other Relevant Pages