Cross Sell with Other Companies
One of dozens of strategies listed and linked to here:
How to Make More Money
from Your Business
By Steve Gillman
Why would you want to cross sell products from other companies?
The obvious answer is that you might both make more money if
you do this right. But in addition to that, you can also provide
a better experience to your customers, as long as you make the
additional products or services something that they can benefit
from. That is good for encouraging repeat business.
Sometimes you can sell other companies products or services
directly. I once worked at a pizzeria that rented out movies
in the restaurant, on behalf of a video rental store. Customers
could return the movies to the pizza place or the video store.
The video rental store, meanwhile, promoted the pizzeria, with
an ever-present stack of coupons at the counter.
I was a real estate agent many years ago, and in addition
to selling houses, we offered buyers a "home warrantee plan"
that covered major systems in their new home. In that case we
were paid a commission by the company which provided the plans.
They didn't sell anything for us directly, but they did refer
some customers to us.
Cross-promotions are the most common way that businesses cross-sell
each other products. They just promote each other in various
ways rather than selling each others' products or services directly.
With websites this is easy. A website that sells an e-book about
survival can promote a website which sells survival supplies,
and in exchange that site can advertise the e-book. Two
businesses which have newsletters and non-competing products
can trade ad space in the mailings.
The best arrangements are those that offer customers a complementary
product or service they might really need, and which is provided
by a company that you trust and respect. For example, a car detailing
service can carry cards for and promote a good auto body repair
shop, handing one out every time the detailer notices damage.
Meanwhile the auto body shop owner, who deals all day with people
who care about the appearance of their cars, can recommend and
hand out coupons for the detailing service.
Depending on the nature of your business, there might be some
profitable ways you can cross-sell or cross-promote products
and services with other companies.
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