Use Free Bonuses
One of dozens of strategies listed and linked to here:
How to Make More Money
From Your Business
By Steve Gillman
The strategies outlined in this section are not always relevant
for everyone, but almost any business can offer free bonuses
of some kind as a way to keep customers happy and increase the
perceived value of the products or services offered. And there
are two basic ways to use them. One is as an enticement to make
the initial sale. The other is as a gift after the sale, to make
the experience--and your company--more memorable to the customer.
I have used them both ways. In fact, with several of the e-books
I sell I offer bonuses on the sales page to get the order, and
then I give the customer another free e-book or report for free
on the download page. They don't expect that extra, and so they
are usually very satisfied with the total value received.
If you sell anything online, using free bonuses is easy and
cheap. Let's look at an example. Suppose you sell luggage and
travel accessories from a website. Why not offer a free e-book.
In fact, you can offer one with travel stories, another with
travel tips, and a third that is all about the best travel destinations.
Now, we'll assume you don't want to write these books yourself,
so how do you get them? There are two ways you can use (or more,
but these two are the best).
First, you can pay someone to write them. Post your project
request at a freelance site like Elance.com and you'll have several
bidders who will do a simple ebook for you for perhaps a few
hundred dollars. Look at their samples first, so you know you
have a decent writer. Researching and writing an e-book of 100
pages is easy now with internet resources. Some of these writers
can do it in less than a week. You get the rights, by the way,
so you never pay royalties.
The other way is to buy books that are already out there.
Search "reprint rights books" or "reprint rights
products" in a search engine and you'll find many places
to buy e-books that you can use as you like. These will costs
less. Some may be as little as $20. Cheap, but the first option
gives you a truly unique book that is not available elsewhere.
Either way you have virtually no additional cost, since they
can be downloaded endlessly by your customers without adding
much load to your servers.
Free bonuses that cost you nothing to give away (after the
initial cost of buying them) are great, but this strategy has
been used for ages in many other ways. Years ago there was a
furniture store in Michigan that gave a way a bicycle with any
purchase. Even if you just bought a recliner for $180 you got
a free ten-speed bike. I assume that they bought their thousand
bicycles for about $45 each, which left little profit on some
sales, but the perceived value of the bikes was around $120 or
more, so a buyer of a $400 couch felt like he got a great deal,
and the store could still make a gross profit of perhaps $70
even after the adding the bike. I recall that the store was very
busy while they were doing this promotion.
How you can use free bonuses will depend on the nature of
your business. In general you want to find items that cost you
little while having a high perceived value. And again, you can
use them as an enticement to make sales, as well as a gift to
customers to make them happier with their decision after the
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