How to Get More Customers

By Eric Hammer

It is the job of every business owner to try to get more customers into their stores or onto their websites or phone lines. However, in an increasingly crowded marketplace and in a world where money is somewhat scarce, it can be a bit difficult to accomplish this feat. That said, it's not impossible and in fact, there are a number of excellent strategies that can be followed which will allow you to build a larger customer base and to make more money from them. Here's what you need to know:

First, Focus on Existing Customers

First, you need to focus on existing customers before you try to get more customers. This means ensuring that those who are already making purchases from your company are happy and satisfied with their experience. The reasons for this are twofold:

First, existing customers who are happy are much easier to make money off of than brand new customers whom you must recruit.

Second, keeping your existing customers happy is probably the easiest way to get more customers - pretty much everyone in the world has friends and or family whom they talk to. If they are happy with your services, who do you think they are likely to recommend when their friends or family need the same services?

Next, Build Relationships with Potential Customers

Nobody likes being sold to. People like to be offered the chance to make a purchase of a product after they feel comfortable with the product and or the person offering the product. This means that if you want to get more customers, you need to recruit them by being genuine and friendly when they come into your sphere of influence. If you run a restaurant for example, be sure to greet new customers warmly so that they feel as if they have come to a place they'll want to return to again and again.

If you run a website, be sure to have special offers available for new visitors so that you can get more customers from those visitors. This often means offering a freebie in exchange for having them sign up for your mailing list so that they'll be more likely to do so. In fact, those running a website should first and foremost set up a mailing list as this is the single most effective way to retain visitors, rather than constantly trying to get more customers to visit your site for the first time.

Keep Them Entertained

Finally, if you want to get more customers, you need to keep people entertained. This means that your advertising needs to do more than just show that you have low, low prices. If you are able to create a video for example which can go viral on a place like YouTube, then you are more likely to get more customers that way because people like to be entertained when do their shopping. If you're not the type who has that kind of personality, then look for people who do have that kind of personality to help you get your message out there.

Bottom Line

Think about how you'd like to be treated if you were a customer of your store, website or other business and then treat potential new customers the same way. Nothing is more likely to help you get more customers than that.

If you liked this page please let others know with one of these...

Other Relevant Pages

Money Articles

How to Make More Money from Your Business

Every Way to Make Money | How to Get More Customers