Green Marketing Jobs
By Eric Hammer
Green marketing jobs are really no different from any other
kind of marketing jobs. You'll still be doing all kinds of things
in order to market the idea of the company organization you work
for and you'll still have to understand all kinds of media in
order to do the job. The big difference is that (assuming you
care about the planet), you get to feel good about what you are
doing for a living.
Marketing jobs can entail a wide variety of different kinds
of work, from marketing writing which entails writing things
like press releases, online content and opinion articles for
local newspapers to working with a professional advertising firm
which just happens to specialize in doing green marketing jobs
for the world of environmentally friendly companies and organizations.
Keep in mind also that you may sometimes be working with smaller
budgets than you might in general marketing jobs simply because
you may work with a non profit organization. Non profits also
often require their employees to wear multiple hats so it's rare
that you'll find green marketing jobs which are exclusively marketing
related with such organizations.
How Much Can You Make?
It is almost impossible to offer average salaries for green
marketing jobs as the market includes every kind of job that
exists in traditional marketing. So for example, entry level
work as an account executive for an advertising firm that works
in environmentally friendly work make be as low as $30,000 per
year while those working for top firms, especially if they are
not working exclusively on green campaigns could earn in the
low to mid six figures.
Ways to Make More | Related Opportunities
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The key to getting green marketing jobs is being flexible.
While a handful of companies advertise specifically for green
marketing jobs, there are a number of places where you may be
able to work, such as a market research firm or an advertising
consultancy which work with environmental groups but which don't
necessarily have a specifically green focus themselves.
You can also look for work with other green firms, such as
solar and wind power companies as well as non profit organizations
such as the Sierra Club and Greenpeace.
Qualifications / Requirements
Generally, you'll need at least a bachelor's degree in marketing
to land green marketing jobs. It helps to also have some background
in environmental causes so that you can communicate intelligently
with clients or your supervisors if you work directly for a firm
or organization.
Many companies will also require a master degree in marketing,
though this can sometimes be mitigated by experience in the field.
First Steps
While still in school, try to get an internship with a marketing
firm that specializes in the environmental field. Then, use that
experience as a springboard to land a full time job once you
finish school.
Resources
Check out these helpful resources to find out more about green
marketing jobs.
Green
Marketing.TV - A blog devoted to finding green marketing
jobs.
Green Collar Blog: Green Marketing Jobs - While
not specifically devoted to green marketing jobs, this blog includes
jobs of all kinds in environmentally friendly companies and organizations
and also has this page, devoted to marketing work for environmentally
friendly organizations.
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