How to Have Unique Business Ideas


I love to hear about or read about unique business ideas, especially when they are put into practice. Perhaps you like to read about them as well. But how do you have new ideas of your own? There are dozens of techniques for brainstorming great business ideas. I'll briefly present just one here.

A few years ago, when the Internet was still young, you may have heard about the young man in England who decided to finance college by selling one million pixels of advertising space on his web page. Buyers could purchase as many pixels as needed, and have the image or word they formed link to wherever they liked. The cost? One dollar per pixel, and the link stayed there forever.

There was a minimum of 100 pixels, or $100. The publicity this idea generated made people want to buy a spot on this page. After all, people were going there by the thousands every day as they read about the site in the papers or heard about it on television. It really was just one page, but within a few months, this enterprising young man achieved his goal of selling a million pixels at a dollar each.

Copycat sites that tried the same thing - there were many of them - didn't seem to have the same success. The publicity generated by novelty is by nature a short-lived commodity. Some of these copycats probably did make some money, though, and this gets us to one of the surest ways to generate unique business ideas that make money: Take someone else's idea and make it your own.

I'm not suggesting copying anything directly, but every good idea can lead to many others. In this case, for example, someone might have tried creating a website with one hundred of the most outrageous photos of famous people, and allowed advertisers to buy a link from any photo to their own websites. Or perhaps an entrepreneur could have covered a page with ten thousand random words and sold the words (linking them as desired by the purchaser). I think that one has actually been done a few times now, but at the time of the "million dollar website" this was still a new idea.

Now, to use a non-Internet example, let's consider a simple business idea that has worked well for some: temporary tattoos. What other unique business ideas might come from this concept? Thinking about other "temporary" art is the most obvious start. How about temporary car paintings that come off easily with soap and water? As a publicity stunt to promote a business a person might make a huge picture in the desert by moving the sand around. A service that mows designs and picture into people's lawns might make some money.

The basic process here is to start with any idea that catches your attention and use it to stimulate new ideas. In general you should just let the ideas come as freely as possible at first, even if many of them are silly or seemingly worthless. later you can pick out the interesting ones and work with them to see if their is a possible business to be created.

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Every Way to Make Money | How to Have Unique Business Ideas